Management
Philip Alexander
President and CEO
Philip spent more than 19 years in senior marketing positions with national and international retailers. Most recently, he served as vice president of brand management for Pearle Vision, a leading optical retailer with more than 1,300 locations worldwide. Philip also served as vice president of marketing for Western Auto, a subsidiary of Sears, Roebuck and Co. with 1,500 stores in the U.S. and Puerto Rico, where he was responsible for marketing and advertising. He also was a member of the Sears Marketing Council.
In September 2002, Smart Business News awarded Philip its "2002 Visionary in Innovation" award for creating BrandMuscle's breakthrough solution for the marketing and advertising industry. Philip serves on the Advisory Board for Case Western Reserve University's Institute for The Integration of Management and Engineering www.time.case.edu and is a member of the steering committee for the Regional Talent Network (RTN), which aims to transform the way Northeast Ohio helps employers fill high-demand jobs and how residents are prepared to fill those jobs. Philip also serves on the boards of the Northeast Ohio Software Association (NEOSA) www.neosa.org and Nortech www.nortech.org, and is a mentor for the Civic Innovation Lab www.civicinnovationlab.org.
Philip's industry experience, combined with his MBA in marketing and MIS from Case Western Reserve University, inspired his vision to revolutionize how companies manage their brands.
Philip spent more than 19 years in senior marketing positions with national and international retailers. Most recently, he served as vice president of brand management for Pearle Vision, a leading optical retailer with more than 1,300 locations worldwide. Philip also served as vice president of marketing for Western Auto, a subsidiary of Sears, Roebuck and Co. with 1,500 stores in the U.S. and Puerto Rico, where he was responsible for marketing and advertising. He also was a member of the Sears Marketing Council.
In September 2002, Smart Business News awarded Philip its "2002 Visionary in Innovation" award for creating BrandMuscle's breakthrough solution for the marketing and advertising industry. Philip serves on the Advisory Board for Case Western Reserve University's Institute for The Integration of Management and Engineering www.time.case.edu and is a member of the steering committee for the Regional Talent Network (RTN), which aims to transform the way Northeast Ohio helps employers fill high-demand jobs and how residents are prepared to fill those jobs. Philip also serves on the boards of the Northeast Ohio Software Association (NEOSA) www.neosa.org and Nortech www.nortech.org, and is a mentor for the Civic Innovation Lab www.civicinnovationlab.org.
Philip's industry experience, combined with his MBA in marketing and MIS from Case Western Reserve University, inspired his vision to revolutionize how companies manage their brands.
