Communication is key when it comes to channel marketing.
The way companies communicate their co-op programs to local affiliates determines how much participation, and ultimatley, fund utilization their channel marketing program will achieve.
Think about this: 49 percent of the 2,139 local affiliates surveyed in this year’s State of Local Marketing Report conveyed that half of their marketing budget comes from co-op funding. Knowing how to earn and spend those funds is critical to their success, and yours.
So, how do you ensure communication with your co-op participants is effective? read more…
The Local Search Association Recognizes Brandmuscle for Success in Social Media for a Fast-Casual Dining Restaurant Client Brandmuscle has been named a finalist in The Local Search Association’s Ad-to-Action Award in the Social and Reputation Management category. The...read more
SVP Digital Jason Tabeling explains the importance of preparing for a mobile-first world in his most recent industry byline. By now, brands should realize how important mobile is to their digital marketing efforts. As Google continues to make changes to the way your...read more
Local marketing software and service provider Brandmuscle has hired Jen Miles as VP of Performance Marketing and Chris Land as VP of Client Service for Co-op and Channel Management to help national and global brands execute the last mile of marketing.read more
Jenn DePiero from our digital marketing team expands on new updates that were recently made to Facebook’s Business Pages and why it benefits local dealers, agents and franchisees. Is Facebook a part of your local marketing strategy for 2017? Are you looking for ways...read more
Another year down means another year of great content generated at Brandmuscle for our clients, readers and the local marketing category. Covering everything from digital media to co-op marketing, we’ve researched, written and analyzed topics spanning several areas of...read more
Our annual State of Local Marketing Report is a labor of love, sweat and tears. (Tears of joy once we hit publish, that is.) Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle's “SOLMR” charts a...read more