SVP Digital Jason Tabeling explains the importance of preparing for a mobile-first world in his most recent industry byline.
By now, brands should realize how important mobile is to their digital marketing efforts. As Google continues to make changes to the way your brand shows up in search, it’s equally as important to stay at the cusp of the mobile-first industry to reach your audience through the right customer experience and strong search rankings. read more…
Another year down means another year of great content generated at Brandmuscle for our clients, readers and the local marketing category. Covering everything from digital media to co-op marketing, we’ve researched, written and analyzed topics spanning several areas of...read more
Our annual State of Local Marketing Report is a labor of love, sweat and tears. (Tears of joy once we hit publish, that is.) Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle's “SOLMR” charts a...read more
Jenn DePiero from our digital marketing team debriefs an industry conference of media companies and tech providers in the hyperlocal marketing space.
Late last month, I was one of three Brandmusclers who attended the 2016 Street Fight Summit in New York City. In its sixth year, the conference celebrates success and innovation in hyperlocal and location-based marketing by featuring some of the technology and media companies in the space including Google, Lyft, The Weather Company, Foursquare and more.read more
Local marketing software and service provider Brandmuscle has hired Jen Miles as VP of Performance Marketing and Chris Land as VP of Client Service for Co-op and Channel Management to help national and global brands execute the last mile of marketing.read more
For some global and national brands, marketing is just that: globally and nationally driven. That’s a mistake, if you ask us. Over a decade ago, Brandmuscle was created from the idea that this mistake was an opportunity for the industry: brands benefit when they...read more
Consumers want local content. It's that simple. With the power of localization increasing due to the growth in mobile and digital marketing, now is the time for national brands to focus on it. But why are some global and national brands not reciprocating? Our SVP of...read more