Our annual State of Local Marketing Report is a labor of love, sweat and tears.
(Tears of joy once we hit publish, that is.)
Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle’s “SOLMR” charts a course in local marketing and media that helps global and national brands with annual planning and guides the local marketing industry for the year to come. The report is chock-full of digital marketing, channel management and social media statistics as well as strategic marketing advice for leaders in the distributed local marketing category.
But we also know how busy local marketing leaders are day-to-day, so we selected 12 local marketing data points that you may have missed throughout the full local marketing research report that launched last month. read more…
For some global and national brands, marketing is just that: globally and nationally driven. That’s a mistake, if you ask us. Over a decade ago, Brandmuscle was created from the idea that this mistake was an opportunity for the industry: brands benefit when they...read more
Consumers want local content. It's that simple. With the power of localization increasing due to the growth in mobile and digital marketing, now is the time for national brands to focus on it. But why are some global and national brands not reciprocating? Our SVP of...read more
Brandmuscle Shows Healthcare Leaders How to Harness the Power of Local Marketing at Healthcare Internet Conference #hcic16
LAS VEGAS — November 7,2016 — Healthcare leaders attending the 20th Annual Greystone.Net Healthcare Internet Conference (HCIC) in Las Vegas this week will see firsthand how Brandmuscle’s local marketing solutions can simplify brand management across an entire health...read more
State of Local Marketing Report Illustrates How Global and National Brands Can Succeed By Helping Local Affiliates Shift with the Media Landscape CHICAGO – November 8, 2016 – As marketers adjust to an evolving media landscape and review a seemingly endless supply of...read more
Stand Out On Snapchat: Four Local Marketing Features Brand Managers Can Encourage Local Affiliates To Start Using
Don’t be fooled by Snapchat’s ghostly logo “Ghostface Chillah.” Snapchat is not something to fear. It’s a scary good marketing tool to embrace. If you’re trying to reach consumers 35 and younger, your local agents, dealers and franchisees should seriously be snapping....read more