The food service industry depends on the digital landscape to drive interest to its local restaurants, where franchisees handle most of the marketing. If you’re any bit interested in advertising, the word “digital” is one you’ve heard a lot — and it’s a word you’ll continue to hear. Tactics like geo-targeting and online display make digital advertising attractive to restaurant brands, not to mention that audiences continue to shift away from TV and other traditional media.
Although it’s still young and can potentially lead to less than stellar online experiences if not executed properly, the digital ad space is the most efficient and promising way of capitalizing on potential consumers, especially within local markets. To truly own local, your franchisees should have a digital presence that extends beyond their address and hours of operation. Like all good advertising, your franchisees’ digital marketing should tell a story, one that is reflected through online reviews, images, restaurant description, and more — readily available to the consumers using a search engine.
Surveying more than 2,100 dealer, agents and franchisees of national brands, covering 75,000 data points and including direct input from marketing executives, the State of Local Marketing Report covers off on a lot of information. Since publishing in November, our...read more
In his most recent byline in MarketingProfs, Brandmuscle’s SVP Digital Jason Tabeling outlines four adjustments national brands must make to harness the power of local marketing.read more
The Local Search Association Recognizes Brandmuscle for Success in Social Media for a Fast-Casual Dining Restaurant Client Brandmuscle has been named a finalist in The Local Search Association’s Ad-to-Action Award in the Social and Reputation Management category. The...read more
Leading local marketing company executes innovative paid social advertising campaigns to create awareness and sales for a new fast casual restaurant chain Chicago – March 7, 2017 – Brandmuscle won The Local Search Association’s Ad-to-Action Award at LSA17 in San Diego...read more
Communication is key when it comes to channel marketing. The way companies communicate their co-op programs to local affiliates determines how much participation, and ultimatley, fund utilization their channel marketing program will achieve. Think about this: 49...read more
Jenn DePiero from our digital marketing team expands on new updates that were recently made to Facebook’s Business Pages and why it benefits local dealers, agents and franchisees. Is Facebook a part of your local marketing strategy for 2017? Are you looking for ways...read more