How Brands’ Domination of Paid and Organic Search Has Changed With the Evolution of Search

Our SVP Digital Jason Tabeling explains why it’s more important than ever to understand how your brand’s paid and organic strategy aligns

It’s no secret that the importance of search has escalated over the last few years. Now more than ever, ranking in both paid and organic search means an increase in traffic.

In some cases, the changes in how search listings appear favor bigger brands with a larger paid search budget and deeper SEO technical and content capabilities. On the other hand, local is becoming increasingly significant for showing up in search results. As mobile phone usage is increasing every day, it’s imperative for brands to consider their location data management strategy to improve their search engine rankings. read more…

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