Stand Out On Snapchat: Four Local Marketing Features Brand Managers Can Encourage Local Affiliates To Start Using
Don’t be fooled by Snapchat’s ghostly logo “Ghostface Chillah.” Snapchat is not something to fear. It’s a scary good marketing tool to embrace. If you’re trying to reach consumers 35 and younger, your local agents, dealers and franchisees should seriously be snapping.
Since Snapchat’s launch in 2011, the mobile messaging app has continued to invest in new technology, evolve its feature set and emerge as a major player in the social media landscape. Today, 60% of all smartphone users are Snapchatters, contributing to 400 million sent snaps and 10 billion video views daily.
Now is the time for local marketing pros to grow with Snapchat and reach (arguably) the strongest purchasing power: millennials. Keep in mind that millennials account for 7 out of 10 Snapchatters and are
expected to spend 200 billion annually starting in 2017 and $10 trillion in their lifetimes. In other words, if brands and advertisers want to reach this consumer set, they should start paying attention to where millennials spend their time: Snapchat.
Unfortunately for brands, many are still warming up to Snapchat. In fact, only 5% of marketers are currently using the platform (oh snap – you heard that right!). However, this works in favor for brands that are interested in snapping it up. With less competition comes great opportunity to effectively reach customers and fully incorporate the social platform in your marketing efforts.
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