Brandmuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages
CHICAGO—May 31, 2017 — Brandmuscle announced today the official launch of LocationBuilder™, a significant addition to the company’s BrandBuilder® platform that dramatically improves the way multi-location brands engage consumers by activating and optimizing their local digital presence. Using LocationBuilder, national brands can now empower their local business partners (i.e. dealers, agents, retailers, distributors and franchisees) with an easy tool to create and publish websites and landing pages that complement the national brand and perform exceptionally better in local search results and media campaigns.
Brandmuscle’s multi-million dollar investment in LocationBuilder was spurred, in part, by the company’s State of Local Marketing Research, which surveys thousands of local business partners each year to identify emerging trends and challenges in local marketing. While websites consistently rank as one of the most effective marketing tactics, local businesses cite extreme difficulty in managing their sites.
Brandmuscle has discovered the issue extends even further. read more…
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