Communicating Channel Marketing: Three Ways to Maximize Co-op Participation

Communication is key when it comes to channel marketing.

The way companies communicate their co-op programs to local affiliates determines how much participation, and ultimatley, fund utilization their channel marketing program will achieve.

Co-op funding is vital to local affiliates. Download the State of Local Marketing Report for more insights and data.

Think about this: 49 percent of the 2,139 local affiliates surveyed in this year’s State of Local Marketing Report conveyed that half of their marketing budget comes from co-op funding. Knowing how to earn and spend those funds is critical to their success, and yours.

So, how do you ensure communication with your co-op participants is effective? read more…

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