12 Channel Marketing and Local Media Data Points to Help You Finalize 2017 Planning

Our annual State of Local Marketing Report is a labor of love, sweat and tears.

(Tears of joy once we hit publish, that is.)

t_solmr-cover-quadrantWorking directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle’s “SOLMR” charts a course in local marketing and media that helps global and national brands with annual planning and guides the local marketing industry for the year to come. The report is chock-full of digital marketing, channel management and social media statistics as well as strategic marketing advice for leaders in the distributed local marketing category.

But we also know how busy local marketing leaders are day-to-day, so we selected 12 local marketing data points that you may have missed throughout the full local marketing research report that launched last month. read more…

Insights from Street Fight Summit—a Conference Focused on Hyperlocal Marketing

Jenn DePiero from our digital marketing team debriefs an industry conference of media companies and tech providers in the hyperlocal marketing space. Late last month, I was one of three Brandmusclers who attended the 2016 Street Fight Summit in New York City. In its sixth year, the conference celebrates success and innovation in hyperlocal and location-based marketing by featuring some of the technology and media companies in the space including Google, Lyft, The Weather Company, Foursquare and more. read more

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