“State of Local Marketing” Research Highlights Digital Gap Between Beverage Industry and Consumers
LAS VEGAS, April 18, 2016 – Beverage executives convening in Las Vegas for the Wine & Spirits Wholesalers of America 73rd Annual Convention this week will get a dose of digital marketing education from the local marketing software company Brandmuscle.
Beverage distributors and suppliers attending April 18-21 can visit Brandmuscle’s Cyber Café for barista-served coffee and an interactive look at The State of Local Marketing Report research that reveals how national and global brands can better execute digital marketing and social media through local partners.
“We’re known by beverage suppliers and distributors for innovative in-store solutions that can be executed quickly in a highly regulated industry,” said Ray Trantina, Brandmuscle Executive Vice President of Client Service for the distributor channel. “At WSWA, we’ll show how Brandmuscle can extend marketing efforts beyond the store, driving demand with digital marketing and social media.”
At the show, Brandmuscle is unveiling the “5-Step Guide for Local Online Marketing,” a supplement to its State of Local Marketing Report. The guide uses Brandmuscle’s eBrochure format, which has been a popular B2B digital marketing tool for distributor sales reps to show off new supplier brands when visiting on- and off-premise accounts.
Brandmuscle will also feature other digital products including email marketing, digital event RSVP and social media programs as well as insight into how data from its POS Tracker™ can be used to streamline operations and facilitate local marketing planning.
“Managing and designing hundreds-of-thousands of localized point-of-sale requests for our beverage clients, Brandmuscle has a wealth of data,” said Trantina. “This information allows our clients make more informed decisions about their local marketing and how to optimize future campaigns.”
In addition to an interactive display of research findings and barista-served coffee, Brandmuscle’s WSWA booth will feature fun photo-ops and giveaways. The space also includes indoor and outdoor views of Caesar’s Palace making it a great place for attendees to relax, learn and recharge.
Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs more than 650 talented professionals and serves more than 200 of the world’s leading brands. Brandmuscle is the only software provider ranked “Best” in all categories of Gleanster’s Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.
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