The Riverside Company Acquires BrandMuscle; Strengthens Distributed Marketing Platform
Cleveland, Ohio (February 28, 2012) – BrandMuscle, Inc., announced today that it has been acquired by The Riverside Company, positioning the company for the next phase of innovation and aggressive growth within the distributed marketing landscape.
BrandMuscle’s technology supports brand-compliant customization of a variety of traditional and digital media including print advertising, sales collateral, direct mail, email, video, television and video spots, flash banner ads, electronic brochures, online business pages and websites. BrandMuscle also provides professional media buying, planning and placement services; enabling users of the company’s solution to receive expert assistance to execute local marketing programs.
“Our clients rely on us to deliver the most innovative solutions possible to solve their greatest marketing challenges. We’ve delivered on that promise every day for the last 12 years and are thrilled to partner with Riverside to expand our capabilities and deliver additional value to our clients,” said BrandMuscle’s Chief Executive Officer Philip Alexander.
BrandMuscle will continue operating in Cleveland under the leadership of Alexander and current senior management.
“It’s always nice to make an investment in your back yard,” said Cleveland-based Riverside Principal Alan Peyrat. “BrandMuscle is an incredible business, and we’re glad to be part of the next chapter in its growth.”
BrandMuscle will join Riverside’s platform Centiv Services, a Chicago, Illinois-based provider of marketing automation technology and digital print fulfillment services and TradeOne Marketing, an Austin, Texas-based trade promotion management company, to build out its distributed marketing platform. The merger will leverage each company’s unique capabilities in delivering an innovative, integrated services platform for local marketing.
“BrandMuscle is an impressive company, both in terms of scope and capabilities,” said Riverside Managing Partner Loren Schlachet. “The companies will form the clear market leader in the localized marketing space, with technology and service offerings to meet virtually any traditional or digital marketing need for clients with distributed marketing organizations.”
About BrandMuscle, Inc.
BrandMuscle is a leading provider of web-based local marketing automation software and unparalleled end-user support for companies with decentralized sales and marketing channels. The company’s capabilities are embraced by Fortune 500 companies within the financial services, manufacturing, telecommunications, retail and automotive industries. Using the company’s proprietary BrandBuilder® software, marketers can empower field-level customization and execution of personalized advertising and marketing campaigns to optimize local sales and marketing performance. Founded in 2000, BrandMuscle employs 160 talented professionals and is headquartered in Cleveland, Ohio with a regional service office in Los Angeles, California.
About The Riverside Company
www.riversidecompany.com or www.riversideeurope.com
The Riverside Company is a global private equity firm focused on acquiring growing businesses valued at up to $200 million (€200 million in Europe). Since its founding in 1988, Riverside has invested in more than 275 transactions. The firm’s international portfolio includes more than 75 companies, and it has $3.2 billion/€2.5 billion in assets under management.