CHICAGO, IL — Marketing executives attending the fifth annual Franchise Consumer Marketing Conference in Atlanta will learn how powerful their local marketing can be when using the right technology.
Brandmuscle, a provider of comprehensive local marketing automation software and services, will share examples of the latest trends and technologies available for distributed marketing networks like those in the franchise industry. Hosted by Franchise Update Media from June 23-24 at the InterContinental in Buckhead, Ga., the 2015 conference will focus on “Where Old School Marketing Meets New School Technology”.
“Franchise marketing professionals face a vastly different technology landscape today than they did just three to five years ago,” said Clarke Smith, Brandmuscle’s Chief Strategy Officer, who is attending the show. “Our franchise clients know their brands and they know their customers, but they look to us for insight and innovation to activate sales at the local level.”
With hundreds of franchise marketing executives gathering, Brandmuscle marketing experts will demonstrate how brand compliance and local autonomy can work in harmony across an increasingly fragmented online and offline marketing landscape.
“Our clients see a lot of value in our digital and social media platforms, but have also shown interest in our growing local marketing execution services,” said Smith. “We’ve given franchisors the technology to create a consistent brand that appeals to local audiences and tastes – now we’re allowing them to invest strategically in getting the word out through their franchisees using tactics like local paid search, online directories and reviews, social media marketing and local media programs.”
In addition to participating in conference sessions, Brandmuscle will be exhibiting at booth number 12, providing fifteen minute demonstrations and walking show attendees through franchise case studies, drawing from its client experience in the restaurant, retail and automotive industries as well as financial, home and professional services. In addition, Smith and Brandmuscle Executive Vice President Chris Hesburgh will be sharing insights from the companies “State of Local Marketing Report”, which polled affiliates of distributed marketing organizations to present best practices and up-and-coming trends franchise marketers should be aware of.
Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs over 600 talented professionals and serves nearly 200 of the world’s leading brands. Brandmuscle has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years, and is the only software provider ranked “Best” in all categories of Gleanster’s 2014 Local Marketing Automation Vendor Benchmark report. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.