We’ve been sharing insights from a recent report on the state of local marketing we published to help national brand marketers start their 2015 marketing plans. Between a report, webinar, blogs and news coverage, we’ve put out a lot of words. Now it’s time for some pictures.

Below, you’ll see five visuals of data points we thought were the most surprising. Since we specialize in distributed marketing management, we’ve got a unique view of how franchisees, dealers and agents employ resources from their national brand partners at the local level. The data here is based on a survey of hundreds of local affiliates as well as an investigation of more than $2 billion in co-op spending.

Read. Click. Share. Comment. And Enjoy!

 

Your Thoughts?

What trends do you see?

Which one of these charts surprises you the most?

What else would you like to see?

Sound off in the comments below.

For a full copy of the report examining all marketing tactics and responses from local affiliates, visit Brandmuscle’s report download page.