Just in time for home improvement season, we wanted to share an article penned by our own Sanket Patel that was featured on MarketingProfs — a fantastic resource for Local Marketing information if you’re not already following.
Sanket’s post covers the details of a forward-thinking Brandmuscle client who came to us because they do everything in their power to support franchisee marketing and ensure their success as integral small business partners — even when that means having TV cameras behind the scenes as part of AMC’s advertising tell-all series “The Pitch.”
Brandmuscle’s MarketingProfs article uses findings from our State of Local Marketing Report to guide a Q&A with Dave Kozak, VP of Marketing for Direct Energy Services. The parent company of notable home service repair brands Mister Sparky, One Hour Air Conditioning & Heating, and Benjamin Franklin Plumbing, Kozak shares some of the secretes to Direct Energy’s franchisee marketing success.
We hope you like the article. Let us know what you think in the comments below.