Partnership with WineQuest assures best in class technology and content
Chicago (February 26, 2013) Brandmuscle announced today the launch of digital menus for iPads and Android tablets. An extension of the company’s local marketing platform, the application allows restaurateurs to create customized, interactive digital menus that can be browsed tableside by customers and waitstaff to confidently make wine and beverage selections and submit orders.
Easy to use administrative tools allow restaurant managers to customize the look and feel of the menu, arrange the order in which items are displayed and add meals for food pairings. Managers can also update pricing, add or delete SKU’s and access dashboards to manage inventory and track product sales.
Brandmuscle partnered with WineQuest, the leading provider of Wine Menu Management solutions in North America to develop the application, tapping into WineQuest’s propriety beverage database that contains information on over 177,000 wines, beers and spirits including label data, images, product facts, tasting notes, winemaker stories and unique flavor profiles.
“We are excited to partner with brandmuscle on this new digital menu system,” said WineQuest’s managing partner, Jim Lawless. “The unique combination of our wine expertise and brandmuscle’s menu development experience will set a new standard for beverage service in the digital era.”
“With the convergence of digital media and local marketing, this was a very logical extension of our business,” adds Dave Wilson, brandmuscle’s President Beverage Alcohol. “Restaurateurs want to deliver a unique experience for their guests and offering their customers more information on wine and or wine and food parings, allows them to do it. This is also true for spirits and beer. Tablets provide an outstanding delivery mechanism at the table and we’re developing complementary mobile applications as well. For over a decade brandmuscle has delivered industry leading technology solutions to empower our clients to more effectively and efficiently execute their local marketing efforts. We are very excited to introduce these new digital technologies and through our partnership with WineQuest, I am confident our digital menu application for tablet devices will be very well-received in the marketplace.”
About WineQuest, LLC
WineQuest, LLC provides Wine Menu Management solutions for restaurants, hotels, distributors, and producers to help them understand, manage and sell wine more effectively to their customers. New to the company is WineQuest Mobile, an iPhone app that helps consumers find wines that match their unique flavor preferences. It can be downloaded in the Apple App Store under ‘WineQuest’. For more information about WineQuest call (707) 255-8333 or visit www.winequest.com.
Brandmuscle is reinventing local marketing as a revenue driver by giving local affiliates of global and national brands user-friendly customized solutions, on-demand support and fast reimbursement to build local communications programs that both advance the brands and flexibly address the needs of local markets. The result is a powerful new way to grow sales at multiple local touch points. For more information about brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.