Former Rosetta EVP, Marketing & Innovation to Lead Digital Innovation and Strategy
CHICAGO – February 16, 2016 – Brandmuscle, a leading provider of local marketing automation software and services, has appointed Paul Elliott to the newly created position of Chief Digital Officer. Elliott will lead key areas of the Brandmuscle business including digital innovation and client strategy.
Prior to joining Brandmuscle, Elliott was Executive Vice President, Marketing & Innovation at Rosetta (the Publicis Group’s customer engagement agency) and Chief Strategy Officer at startup digital agency KINETiQ Digital. During his tenure at Rosetta, Elliott held a variety of key leadership positions. He founded and grew the agency’s Search & Media division and, most recently, led all agency marketing and innovation efforts. Prior to joining Rosetta, Elliott founded eMergent Marketing which quickly became one of the fastest-growing search engine marketing firms in the Midwest. In 2006, eMergent Marketing was formally acquired by Brulant, where the search and media team continued to experience exponential growth under Elliott’s leadership. In 2008, Brulant was acquired by Rosetta.
“We’re excited to welcome Paul to the Brandmuscle team. I’m looking forward to the expertise he’ll bring for both our clients and associates as we continue to grow and meet the evolving needs of the local marketing industry,” states Philip Alexander, Brandmuscle Chief Executive Officer.
“Brandmuscle has a strong track record for delivering innovative technology that solves marketing problems for its clients,” said Elliott. “I’m excited to advance the company’s current digital marketing efforts and to work strategically with clients on their local marketing programs.”
In 2012 Elliott was named to Direct Marketing News’ 40 Under 40 list of influential young talents in marketing. He is an accomplished speaker and has been published in AdAge, Retailing Today, Bloomberg BusinessWeek, MultiChannel Merchant, Chief Marketer and Direct Marketing News.
Elliott holds a bachelor of arts degree from The College of Wooster. He currently serves on the Board of the Cleveland Chapter of Minds Matter and founded The Web Association, a Cleveland-based professional organization for the digital industry.
Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs more than 650 talented professionals and serves over 200 of the world’s leading brands. Brandmuscle is the only software provider ranked “Best” in all categories of Gleanster’s Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.