In his latest byline, Jason Tabeling, Brandmuscle’s SVP Digital, explains how this Google tool gives you visibility into who’s winning in paid search.

Keeping up with the Joneses in your personal life can be hard, maybe even impossible. But who’s to say your businesses can’t keep up with its competition online?

In his latest Search Engine Watch byline, our SVP Digital Jason Tabeling stresses the importance of remaining aware of how you’re stacking up online and gaining insight into your competition’s data.

“Over time, Google has continued to make more data available to help advertisers get smarter about their business,” Jason says in his article. “I think this is one of the best attempts yet, with so much direct data where competitors are identified by name. With this data, you can really help benchmark your own performance.”

Read the full article here.

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About the Author: 

As Senior Vice President of Digital Marketing at Brandmuscle, Jason leads digital client delivery, thought leadership and platform development for the company. With more than 17 years of experience leading world-class teams in the execution of digital and marketing strategies at both the national and local levels, Jason has delivered significant results for clients in the financial services, retail, healthcare, franchise and hospitality induustries. Connect with Jason here.