Insurance Case Study
Financial Case Study
Franchise Case Study

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $1.5 trillion and operations in more than 50 countries. The firm is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity. A component of the Dow Jones Industrial Average, JPMorgan Chase has its corporate headquarters in New York and its U.S. retail financial services and commercial banking headquarters in Chicago. Under its JPMorgan and Chase brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients.

• Original client acquired – Our original client, BankOne, had a valued partnership with BrandMuscle for a few years before being acquired by JPMorgan Chase. At the time of the acquisition, JPMorgan Chase chose to maintain that partnership.
• Name conversion due to merger – When BankOne merged with Chase, they needed a way to provide their banks with appropriately branded ads and marketing materials during the transition period while some bank locations remained BankOne and others were or had already made the change to Chase.
• Produce both local and national campaigns – BankOne/Chase wanted to have the ability to create and deliver both local and national campaigns with their solution.
• Manage media – BankOne/Chase utilized advertisements from multiple agencies and needed a way to manage all of the different creative coming in from them.

• House all ads with clear usage identifiers – To ease the transition between BankOne and Chase, BrandMuscle created a system that easily identified and directed users to appropriate advertising options.
• Solution for both local ads and an assembly solution for national ads – Local marketing managers have the ability to create custom local advertising and marketing materials for their branches. In combination with our Media Center Solution, the customization and electronic delivery of customized ads across the country for corporate advertisers is easily achieved.
• Use of MediaPlanner to manage media – MediaPlanner gives BankOne/Chase the power to track and schedule their media buys, as well as the ability to feed that information to AdAssembler to create and deliver the correct creative for that particular area or publication.

• Eased the ongoing transition from BankOne to Chase – By creating a system that simplified the complex process of advertising throughout the merger of two banks, the strains of the transition were eased for all branches involved.
• Simplified the ad creation process – The BrandMuscle solution encompasses all of the bank's local and national advertising, allowing all ads to be processed through one centralized source.
• Robust use of the site – On average, users create and download 450 local ads and BrandMuscle delivers over 680 national assembly ads each month.