Insurance Case Study
Financial Case Study
Franchise Case Study

With more than 1,500 locations, Hampton hotels offer value minded travelers comfortable rooms with lots of complimentary amenities. Add these to friendly service that our customers have come to expect and you'll be 100% satisfied. Guaranteed. That's 100% Hampton.™

• Complexity of approval process – Hampton required that its users receive approval before their finished ad could be downloaded by the user or forwarded to a publication. Providing access to direct mail lists and package rates on the site was also necessary, as hotel management needed corporate approval for these items.
• Look of the site – In addition to generally making the site visually appealing, simple navigation and organization were very important to Hampton.
• Accommodation of additional materials – Hampton wanted the site to provide their hotel management with customizable ads as well as static sales and marketing materials.
• Educating users and creating excitement about the site – Hampton wanted to make sure its hotel management was educated about the new site, and they also desired to create some buzz about the new site before, during, and after its launch.

• Adapted BrandBuilder® work flow and incorporated forms – BrandMuscle adapted the typical BrandBuilder workflow to include a corporate approval process and created custom request forms for users to complete additional requests for approval.
• Site designed to Hampton specifications – Designed with the end user in mind, the site has a consistent feel throughout, utilizes buttons for easy navigation, and provides help guides for each page for those users who need some assistance during their visit.
• Accommodation of static materials – A supplementary section of the site is devoted to the static sales and marketing materials, providing users with additional information, options, and more.
• A Tutorial, Help Guides and a Marketing Plan – BrandMuscle worked with Hampton to educate its users by creating a comprehensive tutorial and providing help guides throughout the site. A marketing plan was also put in place including newsletters prior to launch, bi-weekly ad tips, and a sweepstakes.

• Greater efficiency and productivity – The simple to use design of the site allowed Hampton hotel management to easily create and implement their own local ad campaigns, while giving corporate the ability to play a role in maintaining corporate brand standards for the company.
• Eased the approval process for users and approvers – By creating a workflow that automatically sends emails to approvers (when new items are submitted) and users (when their ads are approved or disapproved) it simplified the task of corporate approval for local ads. Also, creating virtually error proof forms for the submission of direct mail list and package rate requests makes the process easier for users.
• Solid usage of the site – The Hampton site users create an average of 140+ ads per month and submit 90+ forms per month as well. They also download about 500 static items, such as logos and press release templates, per month.