Need to extend your team?


Are you having difficulty finding the right skill sets, only need part-time help or have a hiring freeze? We can supply resources to fit your needs. Brandmuscle offers temporary and permanent staffing needs to companies experiencing difficulty managing dramatic swings in workload. When workload increases, overtime skyrockets, and accuracy and timeliness decline. We have a wide range of knowledge and skill sets that will provide professional assistance in balancing your workload.


Training is vital to the success of all channel marketing and incentive programs. We offer online help centers, FAQs, one-on-ones, webinars and on-site training.

At Brandmuscle, we believe that training, both initial and ongoing, is vital to the success of all programs. Because of that belief, we pride ourselves in the multi-tiered approach we take to ensure that everyone involved with the system and the program feels comfortable and empowered to get the most out of the tools and programs offered. Brandmuscle’s staff includes professional training specialists whose sole job is to deliver what we preach.

For clients utilizing both database and web portal services, we develop flash tutorials and online FAQs that are viewed by users 24/7 via the online help center. These training resources cover a variety of key topics that can be catalogued and indexed. Flash tutorials are created for step-by-step tool training or new initiatives, or as part of an ongoing training program. Brandmuscle has training specialists who provide the initial flash tutorials and FAQs content.

Brandmuscle also recommends and utilizes webinar training which is an efficient, cost-effective way to reach large groups and provide them introductory training on the launch of a new site, new initiatives or new functionality.

On-site training complements webinar training with a more personal approach. On-site training reinforces what is learned via online tools and webinars, offering specialized topics suitable for “train the trainer” needs. Brandmuscle recommends this type of training especially prior to an initial system launch and for key program administration and customer service personnel.

Finally, we offer one-on-one phone training from our support staff. This training complements on-site training to provide a fully encompassing training environment.

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Specially designed for distributors and OEM manufacturers, our ProfitSource solutions provide the means to manage multiple budgets across brand families.

Original equipment manufacturers and distributors are often the recipient of promotional funding from their vendors. These funds are important to both your marketing strategy and profitability. Our ProfitSource solution facilitates the management of these funds. We provide the tools and processes necessary to ensure that you receive all the funding you have earned. We also provide you with ability to easily report fund utilization to your vendors, when necessary.

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Staffing services for your channel marketing and incentive program needs

Brandmuscle offers full-time and temporary staffing to complement our technology solutions.  Experienced subject matter experts cover a variety of human resource needs, including customer service and call center support, technical support, claim auditing and data entry, brand compliance, approval reviews, data analysis, consulting services, and training specialists. Don’t let your program fail because of a lack of attention or skill sets. Contact us now to discuss your program staffing needs.

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Deep domain expertise for covering all aspects of your channel marketing and incentive program support needs.

We provide temporary and permanent staffing needs. Many companies experience difficulty managing dramatic swings in workload. When workload increases, overtime skyrockets, and accuracy and timeliness decline. We have a wide range of knowledge and skill sets that will provide professional assistance in balancing your workload.

Are you having difficulty finding the right skill set, only need part-time help or have a hiring freeze? We can supply resources to fit your needs. To find out more, contact us at Brandmuscle.com

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Free your team to focus on critical business functions

At Brandmuscle, we take care of the daily business details, at whatever level and in whichever areas you need, so you can concentrate on building your company. We’re able to provide as much or as little support as each company needs, whether it be daily, hands-on, detailed support or occasional big-picture consulting. Our goal is to be accessible and seamlessly integrated into your business, just as if we were another employee. Brandmuscle offers a substantial value add to our clients while in many cases reducing the total cost of the program by eliminating fraud, waste and errors. In many cases, the savings far exceed the cost of outsourcing!

If you have made your decision to outsource certain aspects of your trade programs, or if you have an existing vendor relationship that you are not happy with, we would encourage you to give us a call to hear more about Brandmuscle and our services.

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Protect your brand with Brandmuscle’s multi-point pre-approval process

The Brandmuscle review and approval service provides a comprehensive layer of protection for your brand. Experienced brandmusle marketing specialists perform a detailed multi-point review of the co-marketing creative pieces developed by your channel partners prior to placement.

This service provides quick feedback to your partners and, when necessary, detailed instructions on how to bring their creative work into compliance with your program and brand identity terms. Adherence to this process allows Brandmuscle clients to maintain brand equity and provides partners with reassurance their claims will be approved and sets expectations on what reimbursement rate to expect.

A typical checklist includes the components of the diagram above.

The Brandmuscle approval process, in conjunction with our post audit and compliance monitoring, ensures the integrity of your brand image and promotes brand awareness.

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Compliance Success Model 

Traditional co-op advertising programs merely supplement the overall marketing spend of most channel partners. Ever wonder what your partners are doing with the rest of their marketing spend? Or need to keep a closer eye on your competitors’ marketing efforts?

Utilizing a robust monitoring service, we will review and report on a wide range of media enabling a 360-degree view of your brand and competitive environment. Our compliance program solution provides you and your channel partners with automated alerts when non-compliance situations are identified, warnings about repeat infractions, and financial penalties for the worst offenders.

Importantly, this approach to program management offers your partners with the most user-friendly and time-saving way of doing business with you by reducing or eliminating typical proof-of-performance steps associated with traditional claim-based programs.

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Offering coverage for a wide range of media, providing a complete view of your brand and competitive environment.

Traditional co-op advertising programs merely supplement the overall marketing spend of most channel partners. Ever wonder what your partners are doing with the rest of their marketing spend? Or need to keep a closer eye on your competitors’ marketing efforts? Utilizing a robust monitoring service, we will review and report on a wide range of media enabling a 360-degree view of your brand and competitive environment.

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“We provide true audit control products from people who understand an audit for real!”

Claim and other program-related transaction processing is an essential part of trade promotion management operations. If claims are not processed and settled quickly and accurately, your partners and your reputation will suffer. If the data from claims is not detailed enough or recorded properly, then your analyses may be suboptimal – along with the decisions you make based on them. The Brandmuscle audit ensures the integrity of your brand image and promotes brand awareness.

Brandmuscle’s claim processing, tracking and reporting system is designed as a high-volume transaction database with strong controls for data integrity, payment security and reporting accuracy. It is a scalable, relational database platform that captures virtually any pertinent information, and this design provides maximum financial and database control. Each piece of summary data provides drill-downs to the corresponding detail, providing an audit trail back to the original source. “Smart” forms provide built-in program rules, user tips and step-by-step workflow to ensure consistency in data capture.

Highly trained auditors review your program claims for adherence to your brand and program guidelines. Audits may be customized to capture specific financial and marketing content crucial for post analysis and intelligence reports. Claims are matched to prior approval details, read for content, measured for size and inspected for adherence to guidelines. Discrepancy notices identify reasons for claim adjustments, rejections, and requests for additional documentation and also include helpful comments designed to improve your dealer’s marketing efforts.

Designated quality assurance personnel review processed claims for accuracy prior to the payment being released, and duplicate preventative measures are built in. Additionally, the system has complete historical tracking and has passed the stringent requirements of Application Systems Control and Auditability (ASCA) certification and SAS70.

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Brandmuscle services

Complementary human resources to complement your core business team and free them up to focus on your core business – we offer staffing for customer service call centers, transaction auditing, accounts payable, deduction matching, consulting and training.

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