Optimize your program spending
Return on investment (ROI) is “Job One” when determining how to allocate your trade promotion budget.
We have the experience, information and analytics to help you direct your spending effectively. We offer scalable services in which we will help you build an entire channel strategy, or provide solutions targeted to solve a unique business problem.
The Brandmuscle marketing consulting methodology has been used to design, redesign and redefine numerous programs. As an extension of the client’s marketing department, Brandmuscle consultants generate strategic plans and programs, conduct benchmarking surveys, and conduct extensive mining of the program metrics captured.
This Total Quality Management (TQM) methodology looks at your program’s entire value chain and quantifies elements that work and elements that need improvement. The information we gather is analyzed and reported so that you can make fact-based decisions throughout the sales and marketing process.