Local media planning and buying
Maximize the impact of your local marketing investments by partnering with Brandmuscle for local media planning, placement and delivery.
In a matter of minutes, affiliates can customize and deliver broadcast-quality television ads and online videos. Brandmuscle’s ad builder makes it easy for affiliates to tag locally relevant location information, pricing or event information onto corporate-provided television and video spots. The process is simple, fast and drastically reduces production costs while increasing speed-to-market.
For local affiliates who don’t have experience purchasing media, the complexities of the media-buying process can be overwhelming. In most cases, local affiliates are busy business owners or managers, not marketing experts. Brandmuscle’s team of local marketing specialists, planners and buyers help your local affiliates identify the best tactics and help them execute more effective local campaigns.
Brandmuscle’s media center offers the following services:
- Targeted media plans tailored to your affiliates’ individual budgets.
- Placement assistance with a variety of media tactics, including traditional advertising, direct mail, door hanger distribution, billboards, TV, radio, online, etc.
- Negotiated discounted rates.
- Single or multiple location planning.
- Local market research.
- Existing media plan and proposal review.
- Creative selection and ad building assistance.
- Proof of published material.
- Invoicing and co-op submitted on your behalf.
Why choose Brandmuscle for local media placement?
- Ability to easily deliver advertising direct to publications.
- Continuous tracking to measure local marketing ROI with robust reporting.
- Better ROI on co-op investments.
An example of the cost benefits achieved working with Brandmuscle’s media team:
Our goal is to achieve the greatest value for each dollar invested, so your local stakeholders can buy MORE local media that will drive MORE local sales.
Learn how to own local.
Call (866) 464-4342.