Market development funds management solutions that align manufacturer and channel partner marketing strategies for optimal ROI


Developing new and cultivating existing markets for your products is vital to any business. As part of our DemandDriver solutions portfolio, our Market Development Fund (MDF) program management solution provides you and your channel partners with the tools necessary to create product awareness and interest. Co-op MDF and business development fund programs provide a flexible framework, combined with the necessary controls, which allows you to pursue multiple demand generation activities.

We afford you the ability to target customers, industries and geographies, and focus on all or specific product sets. Our fund management tools and overall MDF program management provide a clear line of sight to your budget, commitments and spending, allowing you to make strategic adjustments “real time” with your partner promotion planning.

Forecasting tools allow you to input potential scenarios and preview partner marketing plans, while marketing automation quickly routes your MDF plans through the appropriate ranks. A co-op MDF program can function as a “stand alone” offering but, combined with our other local channel program management solutions, becomes extremely powerful. Let us help you structure a MDF program that fits your needs and achieves your business goals..



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