Through BrandBuilder®, our proprietary Adobe® InDesign®-based ad builder solution, you can customize and deliver locally relevant marketing materials and ads in a variety of formats for a wide range of print and digital media types.
With BrandBuilder local marketers can easily build ads and customize marketing materials within within pre-determined campaign and brand guidelines for a wide variety of media types.
Our robust technology is complemented by an experienced team of marketing professionals who work diligently to understand your business processes so your solution can be configured with the appropriate branding rules for your company’s local market users, such as field representatives, branches, dealers, VARs or stores.
As a leader in print and digital ad customization technology, BrandBuilder® can be configured to support customization of a wide variety of print and digital media types:
Print:
Brochures, Catalogs, Direct Mail, Door Hangers, Magazines, Newspaper (ROP), Outdoor (Billboards, Vehicle Signage), In-Store/POP (Signage, Flyers), Invitations, Statements, Stationery (Business Cards, Letterhead), Statement Inserts, Trade Show, Graphics Yellow Pages
Digital:
Broadcast (Television, Radio), Electronic Brochures, E-Mail, Mobile (SMS Text Messaging, Banner Ads, Coupons) Online (Banner Ads, Pay-Per-Click), Web (Landing Pages, Microsites)
BrandBuilder® Features & Options:
Archive finalized ads and campaign materials in a searchable library for easy access and future ad creation. Perform customized searches to quickly locate available assets and templates for specific campaigns.
BrandMuscle’s solutions can be integrated with those of your co-op provider. This allows field stakeholders to check for available co-op funds when planning campaigns or to pay for purchases. Ask for details.
Easily resize creative using proportionate and disproportionate resizing technology.
Easily establish rules for user-access to materials based on corporate guidelines and business rules.
Print and direct mail orders can be easily routed to printers of your choice, or you can elect to have BrandMuscle manage the print production and fulfillment of your marketing materials for you. Ask for details.
Field stakeholders can upload or purchase direct mail lists within the solution. If elected, corporate hosted mailing lists can also be made available to field stakeholders for targeted list creation. Ask for more details.
Digital assets can be stored within the solution and made accessible to creative, marketing, sales and distribution teams.
Materials provided in multiple languages can be easily selected and customized to target specific geographic regions or zones.
Approval submissions can be automated based on corporate guidelines and business rules, with the ability to escalate to additional approvers as needed.
Generate up-to-the-minute usage reports to monitor field stakeholder activity.
Your information is always secure. Creative elements, rules and data are securely segmented for each client to protect the integrity of your assets.
BrandMuscle’s solutions are built on the industry leading Microsoft.NET platform and are based on Adobe® InDesign®.
