BrandMuscle’s approach to planning and purchasing localized marketing:

Whenever possible, users have the ability to build, plan and implement their local marketing efforts using a fully automated system. In many cases, however, the fluid nature of the media marketplace (and the complexities of the media buying process) makes it impractical to automate the entire process. In those cases, BrandMuscle’s team of Local Marketing Specialists and Media Planner/Buyers will guide your users through a streamlined, online process to plan and execute their local marketing programs.

As a leader in print and digital media customization, our robust BrandBuilder® technology can be configured to support customization of 30+ media types including:

Print:
Brochures, Catalogs, Direct Mail, Door Hangers, Magazines, Newspaper (ROP), Outdoor (Billboards, Vehicle Signage), In-Store/POP (Signage, Flyers), Invitations, Statements, Stationery (Business Cards, Letterhead), Statement Inserts, Trade Show, Graphics Yellow Pages

Digital:
Broadcast (Television, Radio), Electronic Brochures, E-Mail, Mobile (SMS Text Messaging, Banner Ads, Coupons) Online (Banner Ads, Pay-Per-Click), Web (Landing Pages, Microsites)

BrandMuscle’s proprietary software solution allows for continuous tracking of media requests, recommendations and media buys placed through the system. Local marketers can update, approve and check the status of media buys. Corporate marketers can monitor local market activity by running custom reports based on order status, geography, time period, media type or any other attribute that is tracked.

BrandMuscle’s solutions can be integrated with those of your co-op provider. This allows field stakeholders to check for available co-op funds when planning campaigns or to pay for purchases. Ask for details.