BrandMuscle Leadership Team



BrandMuscle CEO Philip Alexander
BrandMuscle CEO Philip Alexander BrandMuscle VP of Finance Kathy Heflin
BrandMuscle VP of Client Services Tracy Parker BrandMuscle VP of Local Marketing and Media Clarke Smith
Philip Alexander, President and CEO

Philip spent over 19 years in senior marketing positions with national and international retailers. Most recently, he served as vice president of brand management for Pearle Vision, a leading optical retailer with over 1,300 locations worldwide. Before that, Philip was vice president of marketing for Western Auto, a subsidiary of Sears, Roebuck and Co., with 1,500 stores in the United States and Puerto Rico, where he was responsible for marketing and advertising. He also served on the Sears Marketing Council.

In September 2002, Smart Business News awarded Philip its "2002 Visionary in Innovation" award for creating BrandMuscle's breakthrough solution for the marketing and advertising industry. Philip serves on the Visiting Committee of Case Western Reserve University’s Weatherhead School of Management and on the Advisory Board of the Institute for Management and Engineering. He’s a member of the steering committee for the Regional Talent Network (RTN), which aims to improve the region’s ability to prepare residents for jobs and to fill high-demand positions in Northeast Ohio. Philip also serves on the board of the Northeast Ohio Software Association (NEOSA), and was a mentor for the Civic Innovation Lab.

Philip's industry experience, combined with an MBA in Marketing and MIS from Case Western Reserve University, inspired his vision to revolutionize how companies manage their brands.

Also a member of the Board of Directors