This resource center is dedicated to keeping you up to speed with the latest developments, trends and best practices across the local/distributed marketing landscape. Learn more about local marketing and local marketing automation with these free resources. Browse our collection of whitepapers, research, blog posts and case studies by clicking on the links to the right.
12 Channel Marketing and Local Media Data Points to Help You Finalize 2017 Planning
Our annual State of Local Marketing Report is a labor of love, sweat and tears. (Tears of joy once we hit publish, that is.) Working directly with Brandmuscle clients and pulling in secondary data from notable industry sources, the Brandmuscle’s “SOLMR” charts a course in local marketing and media that helps global and national brands with annual planning and […]
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Four Reasons Why 2017 Will Be the Year for Local Marketing
For some global and national brands, marketing is just that: globally and nationally driven. That’s a mistake, if you ask us. Over a decade ago, Brandmuscle was created from the idea that this mistake was an opportunity for the industry: brands benefit when they focus their marketing on local audiences and work to make connections […]
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Insights from Street Fight Summit—a Conference Focused on Hyperlocal Marketing
Jenn DePiero from our digital marketing team debriefs an industry conference of media companies and tech providers in the hyperlocal marketing space.
Late last month, I was one of three Brandmusclers who attended the 2016 Street Fight Summit in New York City. In its sixth year, the conference celebrates success and innovation in hyperlocal and location-based marketing by featuring some of the technology and media companies in the space including Google, Lyft, The Weather Company, Foursquare and more.
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