1. We’re Local Marketing Experts

Our passion for marketing is driven by the fact that our company was founded by a former VP of Marketing who worked for several major franchise retailers. During his career he struggled with many of the same challenges marketers face today. He founded BrandMuscle so companies could maximize the value of their creative investments, make advertising perform better in local markets and increase speed-to-market without compromising brand integrity.

While our team includes outstanding engineers and software developers, our staff is largely comprised of marketing professionals. Over 80% of our staff roster is dedicated to client service, local media buying, print production and end-user support. Our Client Service team members hold degrees in marketing or advertising and draw from their professional experience implementing successful solutions for clients in similar industries to make the transition from your current ad creation and management process to our technology-enabled ad builder solutions easy and hassle-free.

We’re current on market trends, understand a very diverse range of go-to-market strategies and in many cases, have stood in your shoes at one time or another. We work hard to continually develop new solutions that meet the rapidly changing needs of marketing.

We’re committed to helping you solve your greatest distributed marketing challenges, no matter who you are or what you do. We helps clients from a wide variety of market segments achieve measurable results with local marketing strategies and solutions that fit the needs of their unique business environments and marketing challenges.

By taking the time to carefully understand your local marketing challenges, we’re able to develop a custom solution, unique to your business and the way you operate. So whether you’re in a highly competitive retail environment and need to capitalize on speed-to-market opportunities to ward off competitive threats, or within the financial services industry needing a quick and easy way for your agents to do more local marketing to pick up sales, we’ll provide you with an industry-specific solution, specific to the way you go-to-market, ensuring that you receive the same outstanding results our clients have come to expect from us.

A successful local marketing program requires careful planning and strategy. Too often we hear from marketers who purchased “out of the box” ad builder solutions that failed miserably in the field.

When it comes to local adoption and participation, nobody does it better! Not only will we provide you with robust technology to make your local marketing more effective and efficient, but ongoing training and support to ensure your local stakeholders adopt your ad builder solution and use it effectively to develop successful local marketing campaigns.

We’ll work closely with you to develop campaigns and programs that bolster field participation, including:

• Personalized training guides and materials
• Onsite, live and pre-recorded training sessions
• Direct mail and email marketing campaigns to solicit field participation
• Best practices recommendations for driving revenue and achieving optimal ROI

We have the most complete and consistent, integrated, end-to-end ad builder solution suite on the market. Our BrandBuilder® product supports the customization of nearly every print and digital media type imaginable.  And because our solutions are configured to your exact needs, you pay only for the modules or media types you need today; and can rest easy knowing that activation of new modules or media types down the road is as easy as flipping a switch.