As a pioneer in the distributed marketing management space, we’ve seen our fair share of local marketing success stories. But we also have plenty of experience dealing with distributed marketing challenges. Our latest byline published in Franchise Update talks about those challenges.“5 Mistakes Brands Make in Local Marketing – and How To Fix Them” cuts to the core of common missteps franchise marketers make and provides simple suggestions for correcting them.
Whether it’s setting up the right parameters for channel funding, understanding when to bring in digital marketing experts or keeping lines of communication open with your franchisees, we hope these tips come just in time for your 2015 planning.
Check out the article and let us know what you think. Can you relate? What mistakes do you see on the local marketing front? Let us know in the comments below.