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BrandMuscle 2018 State of Local Marketing Report Forecasts New Era of Precision Marketing

Amanda Knauer Written by: Amanda Knauer

Report serves as roadmap of customer-centricity at the local level

Chicago, IL – BrandMuscle, a high-tech marketing innovator empowering local businesses with big-brand marketing, has released its highly-anticipated fourth annual State of Local Marketing Report that exposes emerging local and digital trends in the brand-to-local marketing industry.

The report has a rich tradition of analyzing key local marketing trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing.

“The State of Local Marketing Report is truly the only one of its kind,” said Paul Elliott, BrandMuscle’s President, Consumer Brands. “By comparing year-over-year survey results and highlighting emerging trends and insights, we are able to generate prescriptive advice that routinely helps some of the world’s largest brands maximize their strategies for local marketing success.”

This year’s State of Local Marketing Report:

  • Includes insights based on 2,700+ survey responses from local business partners
  • Analyzes 150K+ data points on local and channel marketing and hundreds of millions of dollars of co-op/MDF and local marketing investments made by national brands since 2011
  • Introduces the concept of precision marketing and the impact it will have on brands  
  • Examines how brands and their local business partners can effectively scale and maximize their marketing spend, ensuring they do not waste a dollar
  • Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective

This year, in tandem with the State of Local Marketing comes the release of BrandMuscle’s new mobile app, BrandMuscle Insider, an interactive experience designed to supplement the local marketing report, providing videos and case studies to the reader. BrandMuscle Insider is available free for iPhone in the Apple Store and for Android on Google Play.

Complimentary access to BrandMuscle’s State of Local Marketing Report can be found here.

About BrandMuscle

BrandMuscle is a high-tech and high-touch marketing enabler. Nearly two decades ago, we pioneered the distributed marketing category. Then we transformed beyond brand compliance, integrating the complete set of tools and services required to empower big brand delivery at the local level. Today, we are revolutionizing marketing again for the future.  We bring the innovation, scale, data intelligence, and technology to reduce time-to-market and eliminate wasteful marketing spending; delivering breakthrough precision marketing results for over 300 of the world’s top brands. To conquer your market or your city block, join us in building the future of your sales today. Call (866) 464-4342, visit www.brandmuscle.com or follow on Twitter, Facebook or LinkedIn.

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Contact: Christina Morello
Director of Content Marketing
Christina.morello@brandmuscle.com
330-354-0899

 

 

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