Brandmuscle is bulking up, according to Crain’s Cleveland Business

Lori Alba Written by: Lori Alba

Brandmuscle is featured in an April 27, 2014 article in Crain's Cleveland Business, which examines the recent growth and success of the company as a leading player in distributed marketing technology:

"There's a reason why Brandmuscle expects to keep breaking sales and profitability records it just set. The lines between the three marketing technology companies that merged to form Brandmuscle largely have been erased, according to CEO Phil Alexander.

Now the combined company is starting to roll.

Brandmuscle added 11 national and international brands to its list of 175 clients since late 2013, and it posted double-digit increases in sales and profitability in the first quarter, hitting new records in both categories.

That growth should continue now that Brandmuscle is operating as one seamless company, Alexander said.

"No one talks about what we were. Everyone talks about who we are," he said.

The final stitches that unite the three former companies - BrandMuscle, Inc. in Cleveland, Centiv Services of Chicago and TradeOne Marketing of Austin, Texas - now are in place.

The new version of the company's BrandBuilder® software weaves together technologies from all three businesses."

To read the rest of the article about Brandmuscle and our position in the local marketing automation landscape, visit Crain's Cleveland Business.

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