Jason Tabeling and Tommy Mendoza bring 25+ years of digital media experience to Brandmuscle’s local marketing arsenal
CLEVELAND – May 11, 2016 – Local marketing software and services provider Brandmuscle has filled two new leadership positions on its rapidly growing digital team as it focuses on bringing innovative strategies to current and potential clients – typically Fortune 500 brands that sell through a network of dealers, agents, franchisees or distributors.
Tabeling Named SVP of Digital at Brandmuscle
Jason Tabeling joins Brandmuscle as Senior Vice President of Digital where he will lead client delivery, thought leadership and platform development across all of Brandmuscle’s digital marketing services. Prior to joining Brandmuscle, Tabeling held a variety of leadership positions at Razorfish and Rosetta, a Razorfish company – both divisions of Publicis.Sapient – where he most recently acted as a Group Vice President responsible for digital media, search, and SEO strategy. He also had P&L responsibility for the National Media team that tied directly to client delivery and account profitability.
“Jason is a proven leader who has built and led world-class teams, delivered outstanding results for clients and developed new digital capabilities,” said Paul Elliott, who was hired as Brandmuscle’s Chief Digital Officer in February. “As digital and local marketing converge, Jason will help ensure Brandmuscle clients capitalize on new opportunities and ensure Brandmuscle maintains its reputation for marketing innovation.”
Tabeling is a contributing writer at Search Engine Watch, has been published in Forbes and was named to Direct Marketing News’ 40 under 40 list of influential marketing talents. He also serves on the Board of the Footpath Foundation, a non-profit dedicated to helping underprivileged foster children in Cleveland. Tabeling holds an M.B.A. in Finance from the Weatherhead School of Management at Case Western Reserve University and a B.S in Organization Communication from Ohio University.
Mendoza Hired as Director for Paid Media
Tommy Mendoza joins Brandmuscle’s Digital team as a Director of Paid Media where he will manage solution development and execution of display and social media advertising across distributed marketing networks. Mendoza comes from Rocket Fuel Inc., a programmatic marketing platform and media buying company in Chicago where he served in various roles managing development, implementation, operations and analysis of digital media campaigns for a range of clients. Mendoza started his career in digital advertising operations for the interactive arm of Tribune Publishing where he coordinated high-profile media campaigns across a network of sites. Mendoza graduated from the University of Illinois at Urbana-Champaign with a B.S. in Journalism.
“Tommy has the perfect background to take our digital display and social advertising programs to the next level for current and prospective clients,” said Elliott. “Both he and Jason help position Brandmuscle for growth, providing our clients with leading-edge local marketing solutions.”
About Brandmuscle Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs more than 650 talented professionals and serves more than 200 of the world’s leading brands. Brandmuscle is the only software provider ranked “Best” in all categories of Gleanster’s Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.
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