BrandMuscle to Exhibit at American Banker's 17th Annual Best Practices in Retail Financial Services Symposium

Lori Alba Written by: Lori Alba

BrandMuscle is looking forward to joining some of the best and brightest financial services marketers at the 17th Annual Best Practices in Retail Financial Services Symposium March 11 – 13 in Boca Raton, Florida to share retail banking best practices and identify new trends that will define industry standards.Financial services marketers face significant challenges today. Communicating your banks brand promise consistently at the local level was tough enough when traditional media was the only option. Today, building trust and loyalty requires communicating with customers one-on-one in new and highly personalized ways using both traditional and digital media.

New regulations and the deleveraging of consumer balance sheets have kept executives within the financial services industry on their toes. While conditions have been challenging for banks in recent years, many are stepping up their games by taking advantage of technological advancements to reinvent the ways they engage with consumers and small businesses, and retooling their branch networks to more actively engage front-line staff in high-value revenue-generating activities.

We’re looking forward to sharing best practices for leveraging local marketing automation technology at the branch-level to increase customer acquisition and retention.

Attending the show ? Stop by and visit us at booth #17.

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