Brandmuscle Highlights Secret to Scaling Franchise Marketing at Industry Conference

Amanda Knauer Written by: Amanda Knauer

Local Marketing Software and Service Provider to Showcase Latest Tech and Best Practices for Growing a Franchise Brand at Franchise Consumer Marketing Conference

CHICAGO, IL -- June 21, 2016 -- Franchise marketing executives attending the sixth annual Franchise Consumer Marketing Conference in Atlanta this week will see firsthand how consumermarketingconferenceBrandmuscle’s local marketing solutions can accommodate franchise marketing no matter if a brand has  100 or 5,000 franchise locations.

Brandmuscle, a provider of comprehensive local marketing automation software and services, is attending the show to share the latest trends and technologies available for distributed marketing networks like those in the franchise industry. Hosted by Franchise Update Media from June 21-22 at the InterContinental in Buckhead, Ga., this year’s conference will highlight what’s new in digital, social and consumer marketing for franchise CMO’s, brand managers and franchise marketing professionals.

With hundreds of franchise marketing executives gathering, Brandmuscle marketing experts will demonstrate how the company’s software and services can help strengthen a franchise brand while empowering individual franchisees. Brandmuscle will show how the company’s BrandBuilder® and PrintBuilder™ platforms and local marketing execution services allow franchisees and franchisors to operate in harmony - giving franchisees the ability to customize and deploy brand-compliant local marketing campaigns.

“Our core software product helps franchise marketing executives operate more efficiently while giving franchisees the support they need to market effectively,” said Lori Alba, Marketing Director at Brandmuscle. “Franchise brands are also a great fit for our local marketing execution services that help busy franchisees get their message out locally across traditional, digital and social media.”

In addition to participating in conference sessions, Brandmuscle experts will be exhibiting at booth number 32, providing fifteen-minute demonstrations for show attendees and showcasing franchise case studies, drawing from successful Brandmuscle clients in the restaurant, retail, financial, automotive and home and professional services industries. Experts will also share insights from Brandmuscle’s State of Local Marketing Report, which highlights how local affiliates, like franchisees, are adjusting to the increasing complexity of marketing across channels.

About Brandmuscle Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs over 600 talented professionals and serves nearly 200 of the world’s leading brands. Brandmuscle has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years, and is the only software provider ranked “Best” in all categories of Gleanster’s 2014 Local Marketing Automation Vendor Benchmark report. For more information about Brandmuscle call (866) 464-4342 or visit


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