Webinar to serve as first look, unveiling insights from highly-anticipated annual report
Chicago, IL – BrandMuscle, a high-tech marketing innovator delivering big-brand marketing to local businesses, announced today key findings from its 2018 State of Local Marketing Report will be unveiled via webinar on February 28, 2018, at 2:00 p.m. EST.
The webinar will highlight local marketing trends, strategy and insights from this year’s report that analyzes more than 2,700 survey responses based on 150,000 data points on local and channel marketing and hundreds of millions of dollars in co-op/MDF investments made by national brands since 2011.
“Now in its fourth year of publication, the State of Local Marketing Report has become a go-to resource for local marketing leaders at the world’s biggest brands,” said Clarke Smith, BrandMuscle’s Chief Strategy Officer. “Our clients use this multi-year narrative to assist in planning their local marketing budget and strategy. The webinar will challenge attendees to think differently about what is possible when targeting their prospects at the local level.”
In addition to analyzing data, attendees will be introduced to the story of Digital+ and precision marketing, and learn how to reach their ideal consumers along their path to purchase through predictive analytics and hyperlocal marketing. The webinar will cross reference survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent at the local level, where they’re proving most effective, and where the disconnects between big brands and their local partners live.
This year’s speakers include:
- Paul Elliott, President, Consumer Brands, BrandMuscle
Paul leads client delivery across the company’s nationwide footprint and is responsible for innovating, enhancing and delivering the future of BrandMuscle’s Precision Marketing offerings. Paul has nearly 20 years of experience helping global brands and their local outlets achieve significant results and return on their marketing investments.
- Clarke Smith, Chief Strategy Officer, BrandMuscle
Sparking the vision and creation of the State of Local Marketing Report, Clarke Smith leads sales and business development for BrandMuscle. Clarke is an experienced strategic leader with a demonstrated history of delivering growth and maximizing client results.
Webinar registrants will receive early access to this year’s State of Local Marketing Report. Interested parties can register for BrandMuscle’s webinar free of charge. Space is limited, so attendees are encouraged to reserve a spot now.
BrandMuscle is a high-tech and high-touch marketing enabler. Nearly two decades ago, we pioneered the distributed marketing category. Then we transformed beyond brand compliance, integrating the complete set of tools and services required to empower big brand delivery at the local level. Today, we are revolutionizing marketing again for the future. We bring the innovation, scale, data intelligence, and technology to reduce time-to-market and eliminate wasteful marketing spending; delivering breakthrough precision marketing results for over 300 of the world’s top brands. To conquer your market or your city block, join us in building the future of your sales today. Call (866) 464-4342, visit www.brandmuscle.com or follow on Twitter, Facebook or LinkedIn.
Contact: Christina Morello
Director of Content Marketing