BrandMuscle to Host 2019 State of Local Marketing Webinar 

BMI Icon Marketing Written by: BrandMuscle Marketing
Webinar will preview findings from highly-anticipated, fifth-annual report on channel and local marketing trends 

BrandMuscle, the leader in integrated local and channel marketing, announced today key findings from its 2019 State of Local Marketing Report will be unveiled via webinar on March 26, 2019, at 2:00 p.m. EST.  

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, with a rich tradition of analyzing pivotal trends and serving as a yearly barometer of best practices and opportunities in local marketing.   

“We are pleased to release the industry’s most comprehensive research on how brands execute local marketing, and also challenge the way marketers think about it,” said Richard Mendis, BrandMuscle’s Chief Strategy Officer. “This year, we are also introducing the BrandMuscle Local Marketing Maturity Matrix, which identifies six marketing program dimensions and 15 associated competencies, to help brands assess and improve their local marketing capabilities.”  

BrandMuscle’s webinar will review these local marketing dimensions and competencies in depth, and describe how adjustments in these competencies will drive marketing program growth and top-line revenue.  At the end of the webinar, participants will be able to:  

  • Review ROI optimization, tools and program policies 
  • Examine trends in tactics to identify what is working and what isn’t 
  • Reveal the top ten marketing topics local businesses want to learn more about 
  • Identify the six core dimensions and 15 related competencies of local marketing maturity 
  • Learn how to find out where their brand ranks on the BrandMuscle Local Marketing Maturity Matrix   
  • Webinar registrants will receive early access to this year’s State of Local Marketing Report. 

Interested parties can register for BrandMuscle’s webinar free of charge. Space is limited, so participants are encouraged to reserve a spot now. 

About the Presenters 

Jason Tabeling, BrandMuscle’s EVP of Product Marketing 

Named top 40 under 40 digital marketer by DMNews in 2012, Tabeling has created, and implemented digital marketing strategies for clients in financial services, retail, health care, and hospitality at a local and national level. He has also developed detailed analysis, data models, and strategic frameworks to engage digital media in all online marketing tactics to be successful in both branded, and direct response programs.  He has successfully created and managed multiple product launches and promotions for various industries. In addition to his agency work, Tabeling is regularly published in the industry. His work can be found on Search Engine Watch, iMedia connection, and others.  

Michael Allenson, Co-founder, Xpedition 

Allenson is a leader with 20+ years of experience in data-driven business and customer strategies, customer loyalty and retention, and customer-centered business transformation. He is known for enabling brands like Microsoft, Intel, T-Mobile and Apple to more strategically use customer data to drive business decisions. Allenson has pioneered the use of new analytical methods and non-traditional sources of data, always through the lens of enabling company leaders to make smarter decisions.  

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