After investing months of work into the collection, analysis and creation of our State of Local Marketing Report, it's great to see the interest among those in the marketing industry. We invite you to take a look at the report yourself, but also wanted to call attention to some of the media coverage that takes an interesting angle on our findings.
Media researcher and editor Jack Loechner posted a thorough review of our research including high-level findings from our report, charts and bullet-point insights.
Focusing on the imbalance of co-op spending across traditional and digital tactics, the prominent public relations trade publication also mentioned Gleanster Research's recent "State of Co-op and MDF" report.
Writing for a business executive audience, economic development beat writer Jay Miller shares insights from the report as well as an interview with Brandmuscle's Chief Strategy Officer Clarke Smith while also bringing the news into a larger context for small and large businesses alike.