Launch of Integrated Local Marketing Platform Results in Strong Growth for Brandmuscle
Chicago (May 7, 2013) Brandmuscle, a leading provider of technology-enabled local marketing solutions, announced today that the company added eight major national and international brands to its client roster in the first quarter. Brandmuscle’s new client growth is being fueled by a strong demand for turnkey integrated marketing solutions that provide global and national brands with the ability to address all their local marketing needs; from local media planning and ad customization, to the delivery, fulfillment and financial management aspects of their local advertising.
New clients include global and international pharmaceutical, automotive, energy, document management, and manufacturing companies, a leading Canadian retail pharmacy chain and two non-profit organizations, one with world-wide operations.
Earlier this year Brandmuscle announced the launch of the first end-to-end distributed marketing management solution, which combines user-friendly Web-based tools for customizing brand-approved traditional and digital media, high-touch and personalized customer support, and instant reimbursement to local affiliate, franchise and distributor partners. Industry analysts estimate the distributed marketing management software market to be valued at approximately $2 Billion.
“As marketing becomes more local, social and fragmented, brands face unique challenges that can only be overcome with investment in their technology infrastructure. Today’s marketing organization needs to do more with less and as evidenced by our exceptional new client growth in the first quarter, they are increasingly turning to Brandmuscle for the tools they need to drive demand at the local level,” states Philip Alexander, Brandmuscle CEO. “Last year Gartner predicted companies that focus on integrated processes for local marketing enablement will increase revenue by 15 to 20%. Owning the local decision point has never been more imperative for brands.”
Other key highlights of Brandmuscle’s first quarter include:
- Integration of Brandmuscle’s ad builder technology platform with the company’s fulfillment and co-op platforms.
- Launch of a social media marketing application that allows marketers to facilitate and automate the delivery of brand-approved content across local affiliate Facebook and Twitter pages.
- Partnership with WineQuest to launch a digital menu application for iPads and Android tablets, enabling clients in the restaurant and wine and spirits categories to drive measurably more product sales at the local point-of-purchase.
- Expansion of the company’s digital delivery team to support increased demand for digital marketing.
Brandmuscle is reinventing local marketing as a revenue driver by giving local affiliates of global and national brands user-friendly customized solutions, on-demand support and fast reimbursement to build local communications programs that both advance the brands and flexibly address the needs of local markets. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.