LocationBuilder® Secures Top Honor for Best Local Search Marketing Initiative
BrandMuscle, a high-tech marketing innovator delivering big-brand marketing to local businesses, has been internationally-recognized with a 2018 Search Engine Land “Landy” Award for its LocationBuilder platform.
With nearly 300 entries from across the globe, Search Engine Land announced Wednesday the award winners at its Search Marketing Expo in Seattle. This year marked the fourth consecutive year of the gala award celebrations that saw almost 600 conference attendees.
BrandMuscle’s local customer engagement platform, LocationBuilder, was recognized for its outstanding results delivered for Sprint dealers. In total, Sprint experienced a 700% increase in Google-referred visitors and a 300% increase in resulting conversions since launching on the platform, delivering impactful value to Sprint stores throughout the country.
“It is a great honor to be recognized with this Landy Award,” said Paul Elliott, BrandMuscle President. “Bringing home this notable industry award further emphasizes our position as the leader in brand-to-one precision marketing. Our LocationBuilder platform is world-class and our clients are seeing tremendous business impacts as a result. Making connections between consumers and our clients’ local business outlets is what LocationBuilder was built to do, and our standout performance in search results is just of the many proof points that we have delivered on the vision.”
LocationBuilder was purposefully architected to overcome common voids in the brand-to-local consumer engagement paradigm. It enables businesses to create, publish, and manage location-specific microsites and landing pages, while solving common challenges of duplicate content, mobile responsiveness, and maximization of SEO. This results in a unique, localized digital foundation that drives marketing performance across all channels and consumer touchpoints.
The Search Engine Land Awards recognize the industry’s most outstanding campaigns, agencies, and individuals who have demonstrated excellence in executing organic and paid search marketing campaigns and research initiatives.