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5 Emerging Trends in Channel Marketing and How to Manage Them

BMI Icon Marketing Written by: BrandMuscle Marketing

On-Demand Webcast Featuring Guest Speaker, Jay McBain, Principal Analyst, Forrester

The Future of Channel Marketing: Five Trends That Will Change Everything

Recorded on June 6, 2019, this webcast features guest speaker Jay McBain, Principal Analyst with Forrester and BrandMuscle's EVP of Product Management, Jason Tabeling. Learn about the five emerging trends impacting channel marketing and hear how channel marketers can prepare for these changes.  

  1. How closed-loop analytics will unlock business knowledge, and the ways technology and learning will accelerate measurement across the channel.
  2. The ways conversational user interfaces (i.e. chatbots) will be applied across the channel and the benefit to partners and brands.
  3. The impact increased marketing knowledge can have on channel partner revenue growth.
  4. The ways digital is evolving traditional marketing channels and creating new opportunities for targeting, personalization, and optimization.
  5. How historical data and trends will empower intelligent marketing fund allocation and improve channel partner participation.

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About the Presenters

Jay McBain, Principal Analyst, Forrester 

Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process, and describing the technology infrastructure to build and support channel relationships.

His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies.

Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies. He is a contributing author and has been cited in numerous channel media publications, including Channel Reseller News (CRN), ChannelPro, ChannelE2E, The VAR Guy, MSPMentor, Channelnomics, Computer Dealer News (CDN), Australia Reseller News (ARN), eChannelNews, Business Solutions Magazine, ChannelLine, ChannelInsider, SearchITChannel, Redmond Channel Magazine, Vertical Systems Reseller, Channel Buzz, and SMB Nation. He also maintains a popular blog on channel trends.

Jason Tabeling, EVP Product Marketing, BrandMuscle

As EVP Product Management, Jason Tabeling is responsible for creating a unified strategic roadmap for the organization across its full suite of products. Jason joined BrandMuscle as Senior Vice President of Digital in 2016. Shortly after, he led strategic efforts to combine the digital, traditional, social media and event marketing teams at BrandMuscle into a single department and center of excellence for BrandMuscle’s clients. Today that team totals 95 and counting. Under his leadership, client demand and satisfaction has grown and employees have thrived.

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