At BrandMuscle, we frequently see companies, large and small, blindly spending their precious dollars on tactics that are poorly aligned with the needs of the target consumer. They’re just not connecting with consumers at the optimal times on their path to purchase, and with 48% of local business partners spending less than $500 per month on marketing according to our State of Local Marketing Report, your brand can’t afford to waste those dollars.
With precision marketing, you will empower your local business partners to understand the channels that perform well for them because they are driven by data and historical performance. You’ll be able to customize local marketing plans with power and sophistication on a shoestring budget.
Our latest eBook, Location Matters: How to Target Your Customers Where They’re Going Vs. Where They’ve Been will help you understand the foundational elements of location-based integrated marketing campaigns. Download it now.
Want more? Watch our on-demand webinar: Holding Your Marketing to a Higher Standard: Using Data with Purpose to Fuel Precision Marketing to hear from our President Paul Elliott and Search Discovery Senior Director of Data Strategy John Lovett as they take a deeper look into how brands must now market more efficiently and precisely through the use of data intelligence.