Five Local Search Tips to Overcome Google’s Pigeon Update

BMI Icon Marketing Written by: BrandMuscle Marketing

Yesterday, we discussed the details of Google’s local algorithm update nicknamed Pigeon. If you’re looking to improve your local listing in the wake of the Pigeon update, here are a few tips to get you started:

1. Focus on Directory Listings

Initial testing post-Pigeon update revealed that Yelp and other local directory sites are seeing a significant boost in rankings. Consider encouraging your local affiliates to ask customers to post reviews on these types of sites. Research the most influential local directories in your niche and make sure that your local affiliates are registered with accurate information on these sites.

2. Review SEO 101

If you notice a significant drop in your rankings, you may want to take a closer look at your site’s overall SEO efforts. Do some research to see how your site stacks up against the high-ranking competition with backlinks, content and other positive SEO characteristics.

Make sure you have high-quality content on your site, your metadata on each and every page is accurate and optimized to include keywords. Check to see that you have a high domain authority and plenty of good, quality backlinks.

3. Improve SEO with website housecleaning

Even if your site isn’t affected, now is a great time to focus on the search engine optimization (SEO) of your site. If there’s out of date content that isn’t positively impacting your SEO, get rid it. If there are links and content with no activity, think about moving them to an archive or other less prominent section on the site. These minor tweaks can mean major gains from an SEO perspective over time.

4. Optimize on Google+

Another important step to take is to create a Google+ page (or optimize the one you already have). Make sure that your address and phone number found on your Google+ profile match the one found on your website. This can help build authority for both your website and your Google+ profile. The basics matter. Having your phone number and address in both Google+ and present on your website is essential for local SEO.

5. Consider a Paid Boost

If you notice a significant drop and see your website is no longer listed in local search results, especially within a “Map Pack,” a short-term solution to consider is running a pay-per-click (PPC) campaign to make up for traffic losses. For the long-term, focus on adding those keywords into your website. Update metadata site-wide and create new, quality content around those key terms.

Have you noticed your website impacted by the Pigeon update? What have you done to adjust? Share below!


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