Only vendor top-rated for ease of deployment and use, features and functionality and overall value
Chicago (July 22, 2014) Brandmuscle, a leading provider of local marketing automation software and services, has achieved the highest possible ratings in all categories in Gleanster’s “2014 Localized Marketing Automation Gleansight Benchmark Report."
Brandmuscle was the only Local Marketing Automation Technology vendor named in the report to receive top ratings from survey respondents in all four categories.
The Gleansight Benchmark Report is based on the qualified responses of 191 marketers surveyed by Gleanster in the second quarter of 2014. Out of three choices (Good, Better, Best), survey respondents ranked Brandmuscle the Best among Local Marketing Automation Technology providers in the following categories:
- Ease of Deployment
- Ease of Use
- Features & Functionality
- Overall Value
The Benefits and Challenges of Localized Marketing Automation Technology According to the report, the most compelling reasons for top-performing marketers to implement Localized Marketing Technology are: to personalize local marketing materials (93%), increase revenue (62%), and reduce costs (54%).
Among top-performing marketers, the most challenging aspects of Localized Marketing Technology are: visibility into campaign performance (94%), lack of expertise on the local level (65%), and getting comfortable with emerging tactics and technologies (51%).
“While Brandmuscle is a software-as-a-service technology platform, the company also offers a managed service offering - which makes Brandmuscle very attractive to local marketers who may not have staff or expertise to execute complex local marketing efforts,” stated the Gleansight Benchmark Report. “The platform is extremely robust and delivery agnostic, which means it includes everything from back-office asset management to multi-channel customer engagement.”
“The 2014 Localized Marketing Automation Gleansight Benchmark Report shows that marketers increasingly view local marketing automation technology as a revenue driver, not just a money saver,” said Clarke Smith, chief strategy officer for Brandmuscle. “Nevertheless, lack of marketing expertise at the local level and ease of use continue to be challenges. Brandmuscle is uniquely positioned in the industry to offer top-rated simplicity, performance and value backed by expert local marketing support, enabling national and global brands to truly ‘own local’.”
About Brandmuscle Brandmuscle enables national and global brands to “own local,” offering a comprehensive, user-friendly local marketing platform backed by 24/7 on-demand support. Brandmuscle enables local affiliates to capitalize on local opportunities and conditions with brand-compliant, customized messaging across all mediums and formats. With offices in Chicago, Cleveland, Austin and New Jersey and serving nearly 200 national and global brands, Brandmuscle was selected for Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List for the fourth consecutive year in 2013. For more information about Brandmuscle call (866) 464-4342 or visit www.brandmuscle.com.