Global Technology Leader Automates Channel Partner Incentive Program and Achieves Record Worldwide Partner Participation

Lori Alba Written by: Lori Alba

At Brandmuscle, we’re dedicated to the notion that people are more likely to benefit from Download Nowsales and marketing software solutions that are both simple and powerful. And yes, they can be both, we promise you. After all, we've built our business on it.

How do we help channel marketers achieve record results? By offering a solution that combines the value of power and simplicity, backed by excellent, on-demand customer support.

One of our clients is one of the most innovative and recognizable technology companies on the planet. The company has offices throughout the Americas, Europe and Asia and relies on a worldwide network of independent channel partners to drive sales of the company’s solutions.

Despite being known as one of the most innovative companies in the world, the channel marketing team had to rely on cumbersome, manual processes and spreadsheets to manage the company’s global sales incentive programs. The entire process for requesting, submitting, approving and processing incentive payments was slow, inefficient and error-prone.

After meeting with the client to understand their goals and objectives, Brandmuscle developed and implemented a customized, online channel incentive solution to streamline and automate the incentive program. The platform provides the ability to quickly and easily calculate, track and offer incentive payments. In addition, it automates the allocation and distribution of marketing funds to the client’s business partners.

In June, 2013 the automated partner incentive program was launched in Europe, the Middle East and Africa. In late 2013 the program was expanded to include the United States, Canada and South America. By Q1 2014 the client reported record worldwide adoption and participation in the program.

Our clients tell us that Brandmuscle is a huge time-saver compared to the way they were processing payments before. They say that our channel marketing automation solutions improve efficiency while also providing access to a wealth of valuable data that can be used to hone their sales strategy according to what’s working -- and what isn’t.

Simple … and powerful.  The best of both worlds.

How would you like to make your channel incentive program more efficient, more productive, and easier to manage, all at the same time? Download the case study to learn more.

Request a Demo