Local Digital Marketing is everywhere. And it isn’t going away any time soon. The “Annual U.S. Local Media Forecast, 2010-2015 – Fall Update” conducted by BIA/Kelsey, featured on ClickZ and Mashable found that local digital ad sales are projected to increase by 62 percent by 2015: that’s total revenue of $37.9 billion from digital alone! Further, local ad revenues from digital media will increase by 35.4 percent and social media spending will reach $8.3 billion.
How will you be using your local marketing dollars in 2012 and beyond?
The increase in digital spend is being seen across both small, local businesses and larger organizations with distributed networks across the country. For the small dealer, digital is a low cost alternative to expensive media buys. Want to create your own social network and gain fans? Create a free Facebook page or start a Twitter account in just a few clicks. There is virtually no cost to using these tools but the return that can be generated by being accessible, providing updated information that customers want (or might not even know that they want) creates a digital world of endless possibilities.
With unstable economic conditions still an issue today, marketers are taking a more targeted approach to how marketing dollars are being used. Understanding how best to reach your audience and doing it through channels that work for them can give you the results you’re looking for.
BrandMuscle’s BrandBuilderDigital® platform creates a streamlined marketing automation system for organizations with distributed networks of dealers, franchisees, agents and sales reps. From creating a flash banner to building a custom landing page or microsite, BrandBuilderDigital® provides a comprehensive solution to maintain brand guidelines and global brand compliance while giving local providers the flexibility they need to run their business. The anticipated growth that the industry will see with digital media means that it’s going to become more competitive and companies will need to be even more creative in how they reach customers.
Check out BrandMuscle’s suite of local products here!