How Brands’ Domination of Paid and Organic Search Has Changed With the Evolution of Search

Jason Tabeling Written by: Jason Tabeling

Our SVP Digital Jason Tabeling explains why it’s more important than ever to understand how your brand’s paid and organic strategy aligns

It’s no secret that the importance of search has escalated over the last few years. Now more than ever, ranking in both paid and organic search means an increase in traffic.

In some cases, the changes in how search listings appear favor bigger brands with a larger paid search budget and deeper SEO technical and content capabilities. On the other hand, local is becoming increasingly significant for showing up in search results. As mobile phone usage is increasing every day, it’s imperative for brands to consider their location data management strategy to improve their search engine rankings.

In his most recent byline for Search Engine Watch, our SVP Digital Marketing Jason Tabeling explains through data why having a collective strategy that helps brands dominate the search page is vital. Not only does he break it down by industry, but he also dives into other pieces of the Google search results page puzzle such as Google Shopping and the Local Map Pack.

Read the full article for more.

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