In today's digitally-connected world, statistical information is readily available for just about everything a marketer could ever need to make informed decisions about their marketing strategy and spend. But what about local marketing?
Smart brands, are developing local marketing campaigns to drive what is often national messaging into local communities and markets, building more valuable relationships with consumers and differentiating themselves from the competition. For companies selling through branch offices, company stores, partners, agents, franchisees, dealer networks and indirect distribution channels, localized marketing programs are essential to customer engagement and business performance.
But what are leading marketers doing to optimize their local marketing efforts and how are they doing it? BrandMuscle partnered with the CMO Council to find out.
How well have you embraced localized marketing practices and to what degree is this furthering customer acquisition, cultivation and retention? By spending just a few minutes taking this audit from the CMO Council, you can assess your level of proficiency and contribute to best practice thinking that will benefit thousands of marketing leaders and students worldwide. All contributions will be kept confidential and full reports – complete with insights of local marketing experts from brands such as DIRECTV, AAMCO, Best Buy, Coca-Cola and many others – will be made available to all survey participants. With your help, this report will identify how localization strategies impact marketing and channel sales effectiveness.