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Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

BMI Marketing ICON Written by: BrandMuscle Marketing

BrandMuscle, the leader in brand-to-one marketing and innovator of the Brand-to-One Marketing Platform, has announced that Humana has signed a multi-year agreement with the company. 

Humana, a Fortune 500 American health insurance company based in Louisville, Kentucky, is among the top five health insurers in the country. The company will use the Brand-to-One Marketing Platform to streamline marketing processes for local markets across the U.S. 

“BrandMuscle gives us a template-based solution to develop customized, on-brand marketing communications and make those available to business partners when and where they need them,”said Carey Cockrum, Humana’s Creative Director. “This allows us to be more effective in how we focus on strategy rather than the execution of communications.”

“BrandMuscle has a rich history working in highly-regulated industries, and their experience allows them to understand governance and compliance language needs,” says Cockrum. “This central marketing hub is a valuable option for Humana, since the BrandMuscle Marketing Platform gives our business partners the tools they need to quickly and seamlessly execute their local marketing strategy.

To learn more about Humana, visit www.humana.com.

About Humana

Humana Inc. (NYSE: HUM) is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being, and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics, and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s website at humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

About BrandMuscle

BrandMuscle is the leader in brand-to-one marketing. A pioneer in distributed/local marketing, BrandMuscle serves more than 300 of the world’s top brands with a team of nearly 800 can-do professionals in six offices globally and embedded within 75 client locations. The Brand-to-One Marketing Platform enables brands and their local marketing partners to simply deliver the greatest marketing impact to each individual customer. BrandMuscle simplifies the process of digital and physical marketing executions, enabling brands to acquire and retain the best customers, build loyalty, enhance lifetime customer value, and achieve significant, measurable ROI. To learn more, call (866) 464-4342, visit BrandMuscle.com or follow on Twitter, Facebook or LinkedIn.

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