Kathy Heflin Joins Brandmuscle as Executive Vice President of Cleveland Operations

BMI Icon Marketing Written by: BrandMuscle Marketing

Heflin to Lead Finance and Operations for the Cleveland Office and Oversee Company-wide Learning and Development Programs


Heflin headshotCHICAGO - February 16, 2016 – Brandmuscle, a leading provider of local marketing automation software and services, announced today that Kathy Heflin is rejoining the company in the newly created position of Executive Vice President of Cleveland Operations. Heflin will report to Chief Executive Officer Philip Alexander and will lead operations and finance for the Cleveland office while overseeing learning and development programs for the entire company.

Heflin was the Vice President of Finance at Brandmuscle from 2001-2012, ultimately overseeing the company through its successful acquisition and merger under Brandmuscle’s former owner. Recently acquired by American Capital Equity, Brandmuscle welcomes Heflin back from The Albert M. Higley Co. where she served as Chief Financial Officer for the past three years.

“We are thrilled to welcome Kathy back,” said Alexander. “Her passion for our business and track record of strengthening Brandmuscle from within are second to none. In her new role, Kathy will ensure we have the right tools, processes and career development opportunities as we continue to grow our team.”

Now employing more than 650 employees in its four major offices (Chicago, Cleveland, Austin and Newark, New Jersey) and on site client locations, Brandmuscle has created 85 jobs in the last four years.

“Working for Brandmuscle feels a bit like coming home,” said Heflin, reflecting on her first decade with the software company. “I’m excited to join the executive team with a keen focus on sustainable company growth through streamlined operations and best-in-industry employee education programs.”

In 2011, Heflin was named as a Crain's Cleveland Business Forty under 40 Award Recipient and was a Crain’s Cleveland Business CFO of the Year nominee in 2014. Kathy is a CPA and has an M.B.A. in Finance and Strategy from Case Western Reserve University’s Weatherhead School of Management and a B.B.A. from Ohio University.

Heflin serves on the board of the American Heart Association and is a member of the Ohio Society of Certified Public Accountants.

About Brandmuscle Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin and New Jersey, Brandmuscle employs more than 650 talented professionals and serves more than 200 of the world's leading brands. Brandmuscle is the only software provider ranked "Best" in all categories of Gleanster’s Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine's 500 | 5000 Fastest-Growing Companies in America List multiple years. For more information about Brandmuscle call (866) 464-4342 or visit

Media Contact: Lori Alba Marketing Director (216) 454-2047

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