Check out Smith’s response below and link to the full story to read other insightful tips from notable marketing minds.
“Consumers today are looking for a personal touch from the brands they use. In 2015 it will be more important than ever for large national brands to deliver more localized and personalized campaigns. They need to shift away from a one-size-fits-all strategy and work with local affiliates to meet local demands while maintaining brand consistency across all channels. With the importance of local marketing elevated, effective CMOs will look for ways to consolidate and automate the management of fragmented local campaigns so they can respond quickly and precisely to changing local market conditions.” - Clarke Smith, Chief Strategy Officer, Brandmuscle
What change would you recommend? Let us know in the comments below.