MINIs Latest Local Marketing Campaign Serves Up Warm Smiles in Chicago

Lori Alba Written by: Lori Alba

Hats off to MINI and GoGORILLA Media for daring to think outside the box when it comes to local marketing! The pair recently partnered to promote the new Countryman, a much anticipated 4-door, all-wheel-drive vehicle, in Chicago, IL.

Representatives donned jetpacks (backpacks designed for dispensing hot chocolate) and delighted chilly pedestrians with cups of hot chocolate and information about the new Countryman. BrandMuscle had the pleasure of lending a hand with creative for the jetpacks and cups.

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