Paul Elliott, BrandMuscle President, Consumer Brands, will speak at Interaction 2018 on Friday, June 8, 2018.
Titled Direct Marketing is Data-Driven Marketing: Making your Customer Data Actionable in your Marketing Efforts, the event takes place at the University of Akron’s Taylor Institute and will focus on developing data-driven campaigns that incorporate customer data to provide both personalization and context to ensure campaign success.
“I am looking forward to speaking on this year’s Interaction 2018 panel,” Elliott said. “Data intelligence drives everything we do for our clients at BrandMuscle, allowing us to get more precise and reach the right consumers through their multi-channel, multi-touch path to purchase.”
The event begins at 11:30 a.m. ET. Interested attendees can register here.