BrandMuscle President to present how integrating digital and physical tactics outperform single tactic use
BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle Marketing Platform, has announced that Paul Elliott, the company President, will speak at the Place Conference, a unique event for brands and enterprise businesses that focuses on location intelligence, offline analytics and proximity marketing, on September 13th in New York City.
Elliott will join leaders from Google, Simpli.fi, and PlaceIQ,and is scheduled to discuss a recent client case study that highlights BrandMuscle’s innovative use of geofencing (individual homes) and the combination of traditional direct mail with mobile display advertising and retargeting. The result of this sophisticated media stacking approach is a marketing investment that outperforms individual tactic performance, and drives in-store engagement and sales for a major cell phone carrier.
“I’m thrilled to be named a speaker at this year’s Place Conference,” Elliott said. “Every day at BrandMuscle, we make the connection between the digital and physical worlds for our clients so they can better reach their ideal consumers at the right time and place, so I’m excited to have the opportunity to share these strategic and tactical insights with conference attendees.”
The Place Conference will take place at the Grand Hyatt in Midtown New York City and is sponsored by The Local Search Association (LSA), a not-for-profit industry association of media companies, agencies and technology providers who help businesses market to local consumers.