Weeren to lead and oversee company-wide business operations and efficiencies.
Chicago, IL – Brandmuscle, the leading provider of personalized technology and marketing solutions, has hired technology veteran Scott Weeren as Chief Operating Officer to lead company-wide operational processes to revolutionize the predictive marketing industry.
Formerly serving as the COO of Fishbowl, the leading customer engagement platform utilized by almost 70,000 restaurants, Weeren successfully created customer-centric organizations by applying information and analysis to provide real value to clients, while optimizing the quality of operational processes and client service.
“We are thrilled to welcome Scott to the Brandmuscle leadership team,” said Phil Alexander, Brandmuscle’s Chief Executive Officer. “He is a dynamic and well-recognized leader whose experience will be immeasurable as Brandmuscle looks to expand its national and global footprint while remaining laser-focused on maximizing sales and revenue growth for clients.”
As Brandmuscle rapidly evolves client experience with integrated world-class technologies, as well as predictive analytics and personalized marketing services, Weeren will align industry-leading operational processes, product innovations, and its finance and administrative functions.
Prior to Fishbowl, Weeren served as the Chief Operating Officer and Executive Vice President of Sales for Aptara, a $100M worldwide market leader in digital content solutions. He has also worked at SAP, Oracle, and PWC.
Weeren holds a B.S. from George Mason University and is licensed as a Certified Public Accountant.
Brandmuscle is predictive marketing and precision sales. We first invented corporate brand compliance as an industry over two decades ago. Then, we amped it up to imagine big brand marketing at the local level, producing the genesis of an entirely new market. Now, in decade three, we are leading a revolution in individual B2B and B2C trade. With world-class technology, co-op and budget revenue maximization, digital and traditional marketing prescience, flawless in-market execution and precise ROI delivery, Brandmuscle ignites sales at the consumer level. Headquartered in Chicago, Brandmuscle leads over 300 of the world’s largest brands and their community business partners to dominate through personalization. To conquer your market or your city block, join us in building the future of your sales today by calling (866) 464-4342, visit www.brandmuscle.com or follow Brandmuscle on Twitter, Facebook or LinkedIn.