Mobile devices, internet, and streaming services have become irreversibly central to everyday life. The backbone of all telecommunication is internet availability in your home and mobile wireless connectivity. Both the demand for and strength of these services will only grow.
Outlets watching the industry have many ideas about what to watch in 2020. So do we.
Join us for a live telecom webinar on Wednesday 2/26, or on-demand after.
Any marketing plan telecom brands are providing for local dealers needs to take into account the trends, demands, and evolution of the industry.
The Year of 5G
“As 5G comes into the picture, how can telecommunications companies capitalize on this new infrastructure to attract and retain consumers? Our 2020 industry outlook explores the opportunities of 5G and other trends that could have a big impact on the telecom industry in the year ahead.” Read more
Artificial Intelligence
“Telecommunications is one of the industries that use artificial intelligence in many aspects of business today. Through virtual assistants and chatbots, and the artificial intelligence that runs these tools behind the scenes, telecommunications companies improve customer service and satisfaction. Artificial intelligence is essential for the optimization and predictive maintenance of telecommunications companies’ networks. AI is also hard at work detecting fraudulent activity. Additionally, through predictive analytics, artificial intelligence makes it possible for telecoms to glean actionable business insights from the volumes of data they gather every day.” Read More
Security
“It felt like not a week went by in 2019 when there wasn’t news of a data breach or a network being compromised. Breaches have made network operators and telcos realize that they need to protect more than just the data being transferred over their systems. In 2020, holistic network security will become more important than ever and expect to see encryption transition from a niche play to a more pervasive technology.” Read More
User Habits
On average, Americans spend 5.4 hours per day on their phones. The percentage of Americans with a landline at home has dropped from 92% to 42% in the last 15 years. The number of Internet of Things (IoT) devices is expected to reach 42 billion by 2025. User habits are revolving and maturing. Read More
Elevate Your Telecom Marketing Execution
Keep pace with all the latest telecom marketing trends by reading the full State of Local Marketing in Telecommunications and Technology report, or contact BrandMuscle to learn more.
