Transitons Optical Marketing Tool Voted Product Introduction of the Decade

Lori Alba Written by: Lori Alba



As part of First Vision Media Group’s 10th anniversary celebration, they conducted a survey asking readers of Vision Care Product News (eyecare professionals, manufacturers and distributors) to identify what they considered to be the product or brand introductions that made the most significant impact on the optical industry and/or their practices in the past decade. The Transitions Optical Marketing Tool (known as the TOM tool) not only took first place in the E-Tech category but also placed first on the Top 10 Products Overall list with a staggering 65% of the vote!

So why was the TOM tool voted “#1 Product Introduction of the Decade” by eyecare professionals? It drove revenue for their businesses!

    • In a 2010 study of patients, Transitions Optical found that more than half (56%) of patients who purchased Transitions lenses indicated that point-of-sale materials led them to choose or ask their eyecare professional about the product.


  • In the same study, nine out of 10 patients also said that those eyecare professionals influenced their lens purchase decision.


Transitions Optical, manufacturer of the #1 eyecare professional-recommended photochromic lenses worldwide has been a BrandMuscle client since 2003. Using BrandMuscle’s BrandBuilder® solution, Transitions empowers its sales channel (eyecare professionals around the globe) to easily create and deliver newspaper ads, brochures, counter cards, flyers, invitations, job stuffers, postcards and e-mails.

You can learn more about BrandMuscle’s distributed marketing solutions for manufacturers by visiting /solutions/manufacturing.  

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