The Triangle Offense of Digital Direct Marketing

Lori Alba Written by: Lori Alba

To succeed in selling to today’s hyper-social and connected customer, marketers must maximize every touch-point to “ignite” the conversation, create interest and give people a reason to buy.  In this session, Joel Book of ExactTarget will show how smart marketers are using Email – in combination with Social Media and Mobile – to attract potential new customers, aid the product evaluation and buying process and support the selling and customer retention efforts of retail partners and field sales managers.

Joel Book is a Principal in ExactTarget’s Marketing Research and Education Group, and has more than 30 years of experience helping clients plan and execute database marketing programs for customer development and retention. In 2009, Book was named one of the 50 Most Influential People in Sales Lead Management.

ExactTarget is a leading provider of on-demand software that is used for personalized marketing and customer service communications. More than 7,500 companies, associations, and brands like,, USA Today, The Home Depot, and Papa John’s use ExactTarget to deliver relevant and timely information to customers.

What You Will Learn:

  • Why Email has become the linchpin of successful customer engagement strategies
  • How to use Email + Social Media to attract new customers and accelerate marketing ROI
  • How to use Email + CRM to shorten the buying cycle and improve sales force productivity
  • How to use Email + Mobile to acquire new email subscribers



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